Traumdepot Cultural Association logo
I’ve have designed this logo fully inspired to cinema signs. The Swiss association Traumdepot developing new and original film projects aims to: promote cinema, educate the public interest in the language and aesthetics of films, promote understanding of the world of cinema. Traumdepot = TRAUM + DEPOT (in German) = Deposit of dreams, the baseline Kinoverein means «Association of cinema.»
In the brand design, symbol and font interact each other to form a film. The word Traumdepot is enclosed in a frame and it has been done a work of lettering to use the two T as the beginning and closing. The inclined arrangement of the letters, as well gives a dynamic aspect to the brand, makes a return with the memory of the letters that were inserted by hand into the boards out of the cinemas. A retro style sign reinterpreted for a current brand and a ‘bit out of the box.